Faculty of Business Informatics hosts Ms. Nevin Bahig

The Faculty of Business Informatics recently welcomed Ms. Nevin Bahig, a marketing and business strategy expert with more than 18 years of professional experience, who delivered two engaging lectures for students on Marketing Strategy Development and the practical application of the SOSTAC model.

During the sessions, Ms. Bahig shared valuable insights drawn from her extensive experience in the food and beverage industry. Through real-life examples and practical case discussions, she illustrated how companies successfully enter new markets, design effective marketing strategies, optimize campaigns, and build long-term customer loyalty.

The lectures provided students with a unique opportunity to connect academic marketing concepts with real-world industry practices. By presenting practical frameworks and field experiences, Ms. Bahig demonstrated how strategic marketing tools can be applied in dynamic business environments.

The sessions were highly interactive and well-received by students, offering practical perspectives that enriched their understanding of marketing strategy and its application in today’s competitive marketplace.