Egypt University of Informatics (EUI), located in the New Administrative Capital within the New Administrative Capital (NAC) is seeking candidates for the Social Media Specialist vacancy for immediate hiring.
Position Description:
EUI is hiring a Social Media Specialist on a full-time basis and welcomes candidates to participate in a dynamic and collaborative setting. Please read all the requirements below:
Job Requirements:
- Develop and execute social media strategies to enhance audience engagement and increase brand visibility.
- Produce compelling social media content consistent with our brand voice and target audience.
- Generate, edit, publish, and share daily content, including text, images, videos, and HTML, to foster connections and prompt community interaction.
- Oversee and monitor all social media platforms.
- Frequently update social media accounts with relevant and compelling content, maintaining brand messaging and visual identity.
- Design media plans, create ads, and provide regular analytics reports for all social network activities.
- Boost and cultivate EUI’s social media audiences, aiming to increase engagement rates and meaningful interactions.
- Stay informed about the latest trends and best practices in social media marketing, identifying opportunities to utilize emerging platforms and technologies.
- Execute social media advertising campaigns, managing budgets, targeting, and performance tracking.
- Conduct research to gather insights on industry trends, audience behavior, and competitor strategies to shape social media approaches.
- Administer surveys to gauge student responses and behaviors, refining strategies accordingly.
- Utilize features like Instagram Stories and Reels (or equivalents on other platforms) to provide real-time, behind-the-scenes views of events.
- Track SEO and user engagement metrics, recommending content optimization strategies.
- Engage with industry professionals and influencers on social media to build a robust network.
- Develop editorial calendars and distribution schedules.
- Continuously enhance strategies by analyzing relevant social data, insights, and best practices, and implementing insights gained.
- Monitor social media conversations, responding to comments and messages promptly and professionally.
Qualifications:
- Bachelor’s degree in marketing, Communications, or a related field (preferred).
- Minimum 2 years of experience in social media marketing.
- Strong understanding of major social media platforms and their algorithms.
- Good understanding of social media KPIs
- Experience with social media analytics tools (e.g., Google Analytics).
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research.
- Ability to work independently and manage multiple tasks simultaneously.
- Team player
- Great interpersonal and communication skills
Application Instructions:
- Applications will be reviewed until the position gets filled.
- Please send your application documents to: [email protected], with reference in the subject of your email as “Social Media Specialist”