Mr. Mohamed El Sakrawy tackles the Future of Digital Marketing in AI

The Faculty of Business Informatics at Egypt University of Informatics (EUI) welcomed Mr. Mohamed El Sakrawy, Co-founder of MSK and Business Transformation Consultant, for an insightful guest session on the future of digital marketing.

Drawing on his extensive industry experience, Mr. El Sakrawy guided students through a rapidly transforming marketing landscape — one where Artificial Intelligence has moved well beyond a passing trend to become the core operating layer of modern marketing strategy. His session offered a timely and forward-looking perspective on what this shift means for businesses, brands, and the professionals who will shape them.

Central to his message was the idea that the future of the industry belongs not to those who simply adopt AI tools, but to those who can successfully integrate advanced AI capabilities with human strategic intelligence. In his view, the competitive edge will lie in the ability to combine machine-driven insight with the creativity, judgment, and vision that only people can bring.

The session gave EUI students a rare window into cutting-edge industry practices, encouraging them to think critically about their roles as future leaders in an increasingly connected, AI-powered marketing ecosystem.

The Faculty of Business Informatics remains committed to creating meaningful bridges between academic learning and industry expertise, ensuring that students are not only prepared for the careers of today, but are equipped to lead in the world of tomorrow.