Guest Lecture on Digital Marketing & AI by Mr. Mohamed El Sayed
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The Faculty of Business Informatics at Egypt University of Informatics (EUI) welcomed Mr. Mohamed El Sayed, Digital Marketing Expert, as a guest speaker in the Digital Marketing course.
During the session, Mr. El Sayed shared valuable insights drawn from his professional experience, highlighting how modern marketing strategies are evolving through the integration of Artificial Intelligence (AI). Students explored how AI is transforming customer engagement, campaign planning, and data-driven decision-making in today’s digital landscape.
The session provided an inspiring opportunity for students to bridge academic knowledge with real-world industry practices in the fast-evolving field of digital marketing.