Digital Marketing lecture - Dr. Nehal Afifi as Distinguished Guest Speaker at AUC School of Business

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Metaverse: A New Era of Digital Marketing lecture by Dr. Nehal Afifi as Distinguished Guest Speaker at AUC School of Business

Dr. Nehal Afifi, Assistant Professor at the Faculty of Business Informatics at Egypt University of Informatics, was invited as a distinguished guest speaker to give a lecture entitled "Metaverse: A New Era of Digital Marketing to students of the AUC School of Business.

Metaverse is considered the next big breakthrough in the evolution of the internet. Experts across the globe consider that metaverse relies on seven technologies: 5G communication, brain-computer interfaces, virtual reality, blockchain, cloud computing, digital twins, and artificial intelligence.

Dr. Nehal has pointed out in her lecture to the AUC School of Business students that Marketers always strive to be up-to-date with the latest technological advancements. It's no wonder that the prospect of metaverse marketing has become a hot topic in the digital marketing world.

As the future becomes digitized, traditional marketing tools like TV and print advertisements will become obsolete, and new innovative digital marketing tools will take over. 

She added, "As the line between the real and virtual world is increasingly blurred, the metaverse is set to become a place where people spend more of their time, experience brands, and even buy virtual products."

Brands are turning their digital marketing strategy towards the metaverse to stay relevant to a millennial or Gen Z audience, considered to be the most enthusiastic adopters of the metaverse.

Gen Z consumers spend twice as much time socially interacting in the metaverse as in real life. Although many users may be young, their influence and purchasing power will grow.

On the business side, Dr. Nehal explained that with the help of metaverses, the digital marketing space would take on a whole new look. It will enable companies to connect with their customers in new and decentralized ways.

The Faculty of Business Informatics is one of the unique faculties at Egypt University of Informatics for its outstanding educational experience for its students through the unique programs it offers merging between the fields of Business Administration and Information Technology while being aligned with the Fourth Industrial Revolution, such as Business Analytics, Business Technology Management, E-Commerce and Digital Marketing, Entrepreneurship and Innovation, and others.

Egypt University of Informatics is the first specialized university in the Middle East and Africa in Communications, Information Technology, and affected areas. It was established by the Ministry of Communications and Information Technology, in cooperation with the Ministry of Higher Education and Scientific Research, to become a leading academic institution offering specialized educational programs, to meet the needs of the labor market of state-of-the-art ICT specialists based in the Knowledge City at the New Administrative Capital.

Egypt University of Informatics has four faculties (Computing and Information Sciences, Engineering, Business Informatics, and Digital Arts and Design) offering 16 specialized educational programs to meet the labor market's needs from specialists in the latest fields of ICT such as Artificial Intelligence, Data Science and Engineering, Electronics and Communication, Business Analytics and Digital Marketing, and other programs which meet the Fourth Industrial Revolution.